Imagine all the Web traffic you're missing if you aren't optimizing your site to attract visitors. Consistent logos, taglines, headlines, and campaigns aid in this process. If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. Recently, I came across these …

Doing so is analogous to learning division longhand before you start using a calculator! Sometimes the crawler won't visit a web page for months. And what's better, blogging gives you another SEO benefit: fresh content. Recently, I came across these interesting rocking horses . Our preferences may be different. You may …

The amount of money you need to spend to get a consumer who is totally unaware of your products or services to make a purchase is called an acquisition cost. Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by …

In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Even after …

In the future, the growth of international e-commerce will continue to rise. In today's SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn't work as well for e-commerce websites. If you want your pages to …

Exclusive online promotion of a Web site is rare. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don't pull on our own experience …

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. Deleting Facebook comments or manipulating your reviews will only make life worse. Your competitors may be investing more in their own SEO campaigns, outperforming you in the …

The natural growth of a Website's backlink profile is a strong indication of the true competitive quality of the site's content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Test the results …

A good internal linking structure can improve your SERPs. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. The difference between behavioral …

It is almost impossible to record the entire Internet in an index. The movement from desktop computers to laptops, tablets, and smartphones has led marketers to adapt to multiscreen formats. I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and how we can improve our …

The main reason to disavow links is to protect the site from bad links that are harming the its reputation (and thus its rank on the Search Engine Results Page). A great way to think of content is as search engine food. The more unique content your website offers search …

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.? Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the …

These objectives form the basis for developing communications budgets and selecting IMC components for actual marketing campaigns. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are …

Instead of advertising each local brand with a separate communication strategy, one standardized message can be sent. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. They've also stated repeatedly that sites that fail to …

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn't visit the source site? User-generated content (UGC) sites and communities …

There are numerous benefits to this type of architecture which I'll be covering in more detail but essentially, the closer a webpage is to your root domain (www.sample.com), the more page authority it will possess. It increases website visibility, user traffic, conversion rate, and ROI. It's all about …

Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. Refresh the post if needed. Update any images and links, add new information if available, etc. Google does not expect you to meet all of …

That takes time. Tailor-made websites accompany many direct and email campaigns using personalized URLs or PURLs. Within the marketing mix of products, prices, distribution systems, and promotions, firms that speak with one clear voice are able to coordinate and integrate all marketing tools. Visually, I prefer handcrafted antique rocking horse …

So even if E-A-T isn't a direct ranking factor, it can still help you rank. On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds …

Submit an XML version of your sitemap through Google Webmaster Tools. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Recently …