Reduce

In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Even after …

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Difficult things about forums

A good internal linking structure can improve your SERPs. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. The difference between behavioral …

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If reporting is so terrible, why don't statistics show this?

These objectives form the basis for developing communications budgets and selecting IMC components for actual marketing campaigns. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are …

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Ways to tell you're suffering from an obsession with citations

Submit an XML version of your sitemap through Google Webmaster Tools. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Recently …

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