I urge you to think about static pages

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google's customer! Google's customer is the end user who searches for a keyphrase because they want to get …

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Define your goals with regards to gateway sites

Though Google may not take this into account when ranking your content, users will determine whether or not they want to watch your content based on these thumbnails. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google …

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Link building, of course, is a science in itself

Instead of advertising each local brand with a separate communication strategy, one standardized message can be sent. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. They've also stated repeatedly that sites that fail to …

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