What your mum didn't tell you about quality

In other words, Google has to be able to visit the URL and look at the page content to start to understand what that page is about. Certainly, you will have spent a lot of time in designing a website that's optimal for your audience. After all, the more pages …

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Here's what industry insiders think about static pages

The amount of money you need to spend to get a consumer who is totally unaware of your products or services to make a purchase is called an acquisition cost. Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by …

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Pay attention to domain authority

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn't visit the source site? User-generated content (UGC) sites and communities …

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