What are the merits of page speed on today's web?

The main reason to disavow links is to protect the site from bad links that are harming the its reputation (and thus its rank on the Search Engine Results Page). A great way to think of content is as search engine food. The more unique content your website offers search …

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How to diagnose cloaking related issues

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.? Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the …

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If reporting is so terrible, why don't statistics show this?

These objectives form the basis for developing communications budgets and selecting IMC components for actual marketing campaigns. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are …

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Link building, of course, is a science in itself

Instead of advertising each local brand with a separate communication strategy, one standardized message can be sent. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. They've also stated repeatedly that sites that fail to …

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Pay attention to domain authority

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn't visit the source site? User-generated content (UGC) sites and communities …

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Proof That citations Is Exactly What You Are Looking For

Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. Refresh the post if needed. Update any images and links, add new information if available, etc. Google does not expect you to meet all of …

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This story about page impressions will haunt you forever

So even if E-A-T isn't a direct ranking factor, it can still help you rank. On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds …

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Ways to tell you're suffering from an obsession with citations

Submit an XML version of your sitemap through Google Webmaster Tools. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Recently …

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