Optimise your site, paying special attention to inbound links

Oftentimes, people will type full questions or long-tail quires into Google, and it then becomes Google's job to find, not the content with the most keywords in common to the query, but the content that sufficiently answers the user's question. Your anchor text should contain genuine phrases, and it should …

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This story about page impressions will haunt you forever

So even if E-A-T isn't a direct ranking factor, it can still help you rank. On the Internet, people tend to scan text rather than read it from cover to cover. That's why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds …

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