The hidden agenda behind link building

Google categorizes link exchanges as a link "scheme," or a deliberate attempt to manipulate rankings. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That's 29 million searches per minute. (Google alone receives more than 1 billion …

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Reduce

In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Even after …

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