Due to the very strict stance that search engines have taken against link networks, both public and private, any websites caught using such networks are at risk for being penalized. In fact, Google's own tools (Keyword Planner, Analytics, Ads, Search Console, etc.) regularly show discrepancies, inconsistencies and errors in their …

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google's customer! Google's customer is the end user who searches for a keyphrase because they want to get …

It is almost impossible to record the entire Internet in an index. The movement from desktop computers to laptops, tablets, and smartphones has led marketers to adapt to multiscreen formats. I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and how we can improve our …

That takes time. Tailor-made websites accompany many direct and email campaigns using personalized URLs or PURLs. Within the marketing mix of products, prices, distribution systems, and promotions, firms that speak with one clear voice are able to coordinate and integrate all marketing tools. Visually, I prefer handcrafted antique rocking horse …

Submit an XML version of your sitemap through Google Webmaster Tools. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Recently …