The steps needed for putting domain authority into action

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. Every piece of content should have the user in mind. This also applies …

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Fun with keywords for now

All you need to do is a little research into how others format their blogs and focus heavily on how to structure your articles. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus …

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How to diagnose SEO campaigns related issues

The first sentence on the page is called the lead. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Get out of the …

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How to reinvent SEO without looking like an amateur

If you're guest posting regularly, you'll find that guest posting has a ton of advantages unrelated to SEO, including passing referral traffic and building your brand awareness and reputation. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish …

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Digital experiments: Channel testing and user generated content

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. SEO is a time consuming effort which most people running an online business do not have. A …

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Discover the connection between user experience CTR

Imagine all the Web traffic you're missing if you aren't optimizing your site to attract visitors. Consistent logos, taglines, headlines, and campaigns aid in this process. If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. Recently, I came across these …

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Link building, of course, is a science in itself

Instead of advertising each local brand with a separate communication strategy, one standardized message can be sent. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. They've also stated repeatedly that sites that fail to …

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